If you have terminology nothing else matters. If you don’t have terminology, nothing else matters.
Why does terminology matter? Reliable, accurate, and high quality terminology is critical in achieving a consistent brand and evoking a particular response in your customers. Terminology management can improve the quality of your publications and customer experience, leading to increased customer satisfaction.
As the title suggests, terminology is here to stay with terms becoming increasingly adopted by organizations to describe a company, product, service or even a unique selling point. Think of Sony and Cyber Shot cameras, BMW and M Motorsport or the Nokia brand tagline, 'Connecting People'.
However, creating terms and storing them in a useable manner is only the first step. The real value comes from managing your terminology. Although this process can be demanding, terms need to be up-to-date in order to support organizations both internally and externally. The correct use of a term in the right situation is therefore paramount in clearly communicating with your audience.
The value of terminology is further increased when integrated with translation tools, such as SDL Trados 2007 by providing accurate and approved terminology with real time verification during the translation process, leading to a more effective and efficient translation management.
As a solution to terminology management, a majority of terminology projects rely on spreadsheets and word lists to manage terminology. Although valid short-term solutions, they lack the linguistic power and scalability to truly manage terminology. One issue with flat files is that terms cannot be validated as there is no inbuilt tracking, administrative security, workflow or user rights.
Many translators remain unaware of the need to invest in terminology development and active management. Consider what happens if you don’t manage your terminology? Without the correct management; client satisfaction can suffer from increased translation costs and reduced accuracy, ultimately impacting your business.
Translators are not alone, with many successful global organizations needing to focus on providing real-time, centralized access to their terminology. A consistent, centralized corporate terminology strategy with SDL MultiTerm 2007 at its core provides this.
With this in mind we have produced a new white paper in which SDL addresses the challenges of managing terminology. Areas for discussion include: best practices, the ROI of managing terminology, whilst also exploring some of our recent customer success stories including Bosch, HP, Giesecke & Devrient and Siemens Medical Services.
http://www.lspzone.com/en/landing/newsletter/december07/terminology.asp
To download this exciting white paper simply visit our website here.
As the title suggests, terminology is here to stay with terms becoming increasingly adopted by organizations to describe a company, product, service or even a unique selling point. Think of Sony and Cyber Shot cameras, BMW and M Motorsport or the Nokia brand tagline, 'Connecting People'.
However, creating terms and storing them in a useable manner is only the first step. The real value comes from managing your terminology. Although this process can be demanding, terms need to be up-to-date in order to support organizations both internally and externally. The correct use of a term in the right situation is therefore paramount in clearly communicating with your audience.
The value of terminology is further increased when integrated with translation tools, such as SDL Trados 2007 by providing accurate and approved terminology with real time verification during the translation process, leading to a more effective and efficient translation management.
As a solution to terminology management, a majority of terminology projects rely on spreadsheets and word lists to manage terminology. Although valid short-term solutions, they lack the linguistic power and scalability to truly manage terminology. One issue with flat files is that terms cannot be validated as there is no inbuilt tracking, administrative security, workflow or user rights.
Many translators remain unaware of the need to invest in terminology development and active management. Consider what happens if you don’t manage your terminology? Without the correct management; client satisfaction can suffer from increased translation costs and reduced accuracy, ultimately impacting your business.
Translators are not alone, with many successful global organizations needing to focus on providing real-time, centralized access to their terminology. A consistent, centralized corporate terminology strategy with SDL MultiTerm 2007 at its core provides this.
With this in mind we have produced a new white paper in which SDL addresses the challenges of managing terminology. Areas for discussion include: best practices, the ROI of managing terminology, whilst also exploring some of our recent customer success stories including Bosch, HP, Giesecke & Devrient and Siemens Medical Services.
http://www.lspzone.com/en/landing/newsletter/december07/terminology.asp
To download this exciting white paper simply visit our website here.
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